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Southard Insurance Agency of Eau Claire, WI

An affiliate of Apex Insurance Group

With over 45 years serving the people of Eau Claire County, Wisconsin, Southard Insurance delivers amazing coverages and policies at rates anyone can afford.

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Leading the area in personal and business insurance since 1980

Southard Insurance Agency is committed to delivering exceptional coverage and outstanding customer service to clients in our community.

Our knowledgeable and approachable team understands that every client has unique insurance needs. That’s why we provide personalized solutions through tailored coverage options designed to fit your specific circumstances.

Our mission is to make your insurance experience seamless and satisfying.

Beyond offering a wide range of comprehensive coverage options, Southard Insurance Agency also provides value-added services to help you manage your policies and protect your assets. From regular policy reviews to claims assistance, our dedicated staff is always available to offer expert guidance and support. We stay informed on the latest industry trends and regulations, ensuring that we continuously improve our services to better serve you.

Whether you’re looking for auto, home, life, or business insurance, Southard Insurance Agency has the expertise and experience to find the right coverage at a competitive price. Let us help you safeguard what matters most.

As independent agents, we provide competitive pricing and individualized attention.

As an independent insurance agency, we can offer a fantastic blend of cost-effectiveness, comprehensive coverage, and swift service from the vast selection of plans and programs that are accessible.

Serving Area Since

1980

Carriers Offered

50

+

Year Joined Apex Insurance Group

2025

Our Services

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Auto Insurance

We provide collision and comprehensive auto insurance products and we provide personalized, far-reaching services as well. We give you all of the information you need to make the best decisions and we manage risk and claims.

Home Insurance

Since your home is one of the most important financial investments of your lifetime, you’ll need proper coverage in order to keep your investment protected and provide your family with the guarantee that they’ll always be safe and sound.

Other Insurance

From keeping your identity and confidential information secure to insuring your personal items under an umbrella policy, we have the solutions you’ve been looking for should theft, an accident or even a lawsuit ever occur.

Farm Insurance

We create farm insurance policies that protect your business completely and give you the confidence that no matter how your business changes or your needs change, your insurance policy will change accordingly.

Life Insurance

A proper Life Insurance policy is one of the most important investments you can make as it can give you reassurance knowing that your finances and beneficiaries are secure – from temporary to permanent coverage.

Health Insurance

Health Insurance is a valuable asset when it comes to safeguarding you and your family. Having proper health coverage will protect you from financial hardships that could arise if you or a family member are ever sick or injured and can’t work.

RV Insurance

With Recreational Vehicle Insurance, you can continue living the dream with confidence, knowing that you, your vehicle, and your passengers are protected – from comprehensive and collision coverage to personal injury protection and towing costs.

Specialty Insurance

Convenience and trust: it’s what you should expect from your insurance agency. We think life should be easier, and we are proud to offer our extended services to our valued customers.

Corporate Bonds

We will work with you to develop a business solution to help meet all of your bonding goals and provide various licensing and permit services to ensure that your business runs to the letter of the law.

Business Insurance

We’re committed to keeping your business protected – so you can focus on your day-to-day operations. And with the right insurance plan, your business will be covered from top to bottom.

Our Staff

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Contact Details

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Physical Location

2779 S Hastings Way
Eau Claire, WI 54701

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Mailing Address
schedule
Mon-Fri 9:00 a.m. to 5:00 p.m.